The Tanuki Tea Kettle
Inspired by the Japanese folktale Bunbuku Chagama—the tanuki kettle that brings unexpected fortune—GENTLEFOLK was created with the same spirit of uplift. Just as the yokai helped a small temple prosper, we believe small, thoughtful acts can create meaningful change. Our brand is rooted in the idea of sharing something good—using matcha as a way to support local cafés, elevate quality, and open new possibilities through care and intention.
Built by a barista, for baristas, GENTLEFOLK exists to simplify matcha for real café service. We remove unnecessary complexity—no gatekeeping, no endless preparation, no tiresome whisking—so matcha can be served consistently and confidently behind the bar. Everything we create is designed to work in milk, in volume, and under pressure, allowing cafés to focus less on process and more on people. Our mission is simple: share something good, and help others thrive.